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Proof archive

The receipts

The deep archive behind the Results page: client dashboards, campaign analytics and real prospect replies, then the agents that produced them. Names and titles you see are real; everything identifying is redacted.

Client dashboards
Client dashboard screenshot
Client dashboard screenshot
Client dashboard screenshot
Client dashboard screenshot
Client dashboard screenshot
Client dashboard screenshot

Client dashboards: sending and reply data, censored

Campaign dashboards

Some of the best-performing campaigns.

Campaign dashboard screenshot
Campaign dashboard screenshot
Campaign dashboard screenshot
Campaign dashboard screenshot
Campaign dashboard screenshot
Campaign dashboard screenshot

Campaign dashboards: per-campaign analytics, censored

Straight from the inbox
Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

Reply screenshot: Prospect reply, client campaign

Prospect reply, client campaign

What I built

Email marketing workflows and agents

  1. 01

    Email outreach n8n engine

    Four pipelines running the daily cycle: source the list, find and confirm the address, personalise the opener, send, follow up, and sort every reply.

    4
    pipelines running daily
    64
    steps in the main workflow
    0
    emails sent by hand
    Cold outreach pipeline, source to send
    Cold outreach pipeline, source to send
    Personalisation pipeline
    Personalisation pipeline
    Replies and follow ups
    Replies and follow ups
    Site audit pipeline
    Site audit pipeline
  2. 02

    Apollo credits saving agent

    Prices the whole run before a single credit is charged, collapses every firm to one decision maker, and remembers every contact already bought so nothing is ever paid for twice.

    76%
    of a run's credits kept back
    4,450
    credits saved on one 5,844-contact run
    $1,260
    back a year at one run a month
    Filters on the left, the saving on the right: 5,844 people collapse to 1,801 firms. Apollo would bill 5,844 credits, this charges 1,394.
    Filters on the left, the saving on the right: 5,844 people collapse to 1,801 firms. Apollo would bill 5,844 credits, this charges 1,394.
    One decision maker per firm, most senior first, so a credit cap always lands on the best people
    One decision maker per firm, most senior first, so a credit cap always lands on the best people
    Everything that stops a credit being spent twice: addresses already owned, imported lists, exclusions and the do-not-contact file
    Everything that stops a credit being spent twice: addresses already owned, imported lists, exclusions and the do-not-contact file
    The reveal running server side, one contact at a time, with a live counter, a progress bar and a stop button
    The reveal running server side, one contact at a time, with a live counter, a progress bar and a stop button
    Results: the leads, the title mix, the hit rate and a CSV download
    Results: the leads, the title mix, the hit rate and a CSV download
  3. 03

    Lead gen automation agent

    The outreach cycle rebuilt as our own app, so a change can be tested for nothing and no lead is ever dropped silently.

    $2,400
    a year in platform fees removed
    100%
    of runs costed before they run
    0
    leads dropped silently
    Every run, what it found and what it cost
    Every run, what it found and what it cost
    Watching a run lead by lead
    Watching a run lead by lead
    One verified decision maker per firm
    One verified decision maker per firm
  4. 04

    Apollo scraper agent, leads up to 13x cheaper

    Pulls the list out of Apollo without buying reveals, works out each firm's address from the director's name, and pays a fraction of a cent to confirm it.

    13x
    cheaper per confirmed address
    0.18¢
    to confirm, against 2.36¢ to buy
    $2,600
    saved a year at 10k addresses a month
    What was saved, and where it came from
    What was saved, and where it came from
    The list, merged and deduplicated
    The list, merged and deduplicated
    One confirmed email per firm
    One confirmed email per firm
  5. 05

    Beacon agent, the opportunity finder

    Collects new job adverts and company filings every day from nineteen public sources, and finds a published route to the person who would buy.

    10k+
    opportunities collected
    $0.00
    spent on data, across 19 sources
    2,500 hrs
    of manual research removed
    The queue of new leads, each row carrying its source
    The queue of new leads, each row carrying its source
    All nineteen sources, cost and status of each
    All nineteen sources, cost and status of each
    Everything behind one lead
    Everything behind one lead
Problems solved by the agents now in production
What it used to cost usWhich agent does it nowWhat it saved
Buying every contact Apollo revealsApollo scraper agent13x cheaper per address
Paying twice for duplicates and firms we already heldCredits saving agent1,000 to 1,500 credits per 2,500
Running outreach on a rented platformLead gen automation agent$0 to test a change
Manual research to find companies worth approachingBeacon agent15 min per lead, $0 on data

End of archive

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